MODEL KEPEMIMPINAN DAN KOMITMEN ORGANISASI GENERASI Z DALAM PENGELOLAAN MAJALAH DAKWAH
Abstract
The print media industry faces existential challenges in the digital era, which demands adaptive organizational management, especially with the presence of Generation Z, who have different views on the work environment and leadership. This study aims to explore the subjective experiences of Generation Z regarding the leadership models they experience, the meaning of their organizational commitment, and the dynamics of leadership models in the management of Kuntum Yogyakarta Magazine. Using a qualitative phenomenological approach, data were collected through in-depth interviews and observations with key informants and supporters. The results show that Generation Z responds positively to an open, communicative, and accommodating leadership style. Furthermore, their organizational commitment is driven primarily by emotional attachment (affective commitment) and a shared vision of da'wah rather than transactional factors. The dynamics of collaborative leadership significantly increase work motivation and retention of Generation Z, which is further strengthened by the implementation of tauhid reflection in the organizational culture.
Keywords : Generation Z, Kuntum magazine, leadership model, organizational commitmentFull Text:
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DOI: https://doi.org/10.71312/mrbima.v2i3.1057
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