DETERMINAN PEMBELIAN IMPULSIF MELALUI DORONGAN MEMBELI PADA KONSUMEN MUSLIM

Danish Zulfan Al-fathan, R Melda Maesarach

Abstract


This study examines the determinants of impulse buying through urge to buy among Muslim consumers by analyzing the effects of shopping enjoyment, Sharia-based shopping planning, and smartphone usage. The study aims to investigate the direct effects of these variables on urge to buy and impulse buying and to explain consumer purchasing behavior in the context of digital shopping. A quantitative approach was employed using a survey of 162 Muslim consumers selected through purposive sampling. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The findings reveal that shopping enjoyment and smartphone usage have positive and significant effects on urge to buy. Smartphone usage also has a positive and significant effect on impulse buying, whereas Sharia-based shopping planning has no significant effect on either urge to buy or impulse buying. Furthermore, urge to buy has the strongest positive influence on impulse buying, indicating its important role in explaining impulsive purchasing behavior among Muslim consumers. These findings contribute to consumer behavior literature by extending the Theory of Planned Behavior within the context of Islamic consumption and provide practical implications for digital marketers and e-commerce businesses in designing responsible marketing strategies.

Keywords: shopping enjoyment; Sharia-based shopping planning; smartphone usage; urge to buy; impulse buying; Muslim consumers.

Full Text:

PDF

References


Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. The Free Press.

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T

Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of Retailing, 79(2), 77-95. https://doi.org/10.1016/S0022-4359(03)00007-1

Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656. https://doi.org/10.1086/209376

Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169-191. https://doi.org/10.1016/S0022-4359(99)80092-X

Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). Sage Publications.

Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior (8th ed.). Dryden Press.

Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1-4. https://doi.org/10.11648/j.ajtas.20160501.11

Floh, A., & Madlberger, M. (2013). The role of atmospheric cues in online impulse-buying behavior. Electronic Commerce Research and Applications, 12(6), 425-439. https://doi.org/10.1016/j.elerap.2013.06.001

Ghozali, I. (2021). Partial least squares: Konsep, teknik, dan aplikasi menggunakan program SmartPLS 3.2.9 (3rd ed.). Badan Penerbit Universitas Diponegoro.

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). Sage Publications. https://doi.org/10.1007/978-3-030-80519-7

Kotler, P., & Keller, K. L. (2016). Marketing management (15th Global ed.). Pearson Education.

Likert, R. (1932). A technique for the measurement of attitudes. Archives of Psychology, 140, 1-55.

Lim, X. J., Cheah, J. H., Waller, D. S., Ting, H., & Ng, S. I. (2022). What s-commerce implies? Repurchase intention and impulse purchase among young consumers. Journal of Retailing and Consumer Services, 64, 102755.

Mohan, G., Sivakumaran, B., & Sharma, P. (2013). Impact of store environment on impulse buying behavior. European Journal of Marketing, 47(10), 1711-1732. https://doi.org/10.1108/EJM-03-2011-0110

Rook, D. W. (1987). The buying impulse. Journal of Consumer Research, 14(2), 189-199. https://doi.org/10.1086/209105 https://doi.org/10.1086/209105

Rook, D. W., & Fisher, R. J. (1995). Normative influences on impulsive buying behavior. Journal of Consumer Research, 22(3), 305-313. https://doi.org/10.1086/209452

Sekaran, U., & Bougie, R. (2020). Research methods for business: A skill-building approach (8th ed.). Wiley.

Sugiyono. (2022). Metode penelitian kuantitatif, kualitatif, dan R&D (2nd ed.). Alfabeta.

Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly, 36(1), 157-178. https://doi.org/10.2307/41410412

Verplanken, B., & Herabadi, A. (2001). Individual differences in impulse buying tendency. European Journal of Personality, 15(S1), S71-S83. https://doi.org/10.1002/per.423

Wood, W. (2009). Good habits, bad habits: The science of making positive changes that stick. Duke University Press.




DOI: https://doi.org/10.71312/mrbima.v2i3.1229

Media Riset Bisnis Manajemen Akuntansi (MRBIMA) Indexed by:

DimensionsGoogle ScholarGarudaCrossRefIndex Copernicus

Lembaga Penerbit: Taksasila Edukasi Insani
Kontak: Tri Ananto
Alamat Resmi Penerbit: Jl. Cireundeu Raya No.1A, RT.002/RW.06, Kelurahan Cireundeu, Kecamatan Ciputat Timur, Kota Tangerang Selatan, Banten 15419.

Copyright © 2025 Media Riset Bisnis Manajemen Akuntansi (e-ISSN: 3108-9763)

ISSNBarcode ISSNCreative Commons BY-SA

Media Riset Bisnis Manajemen Akuntansi © 2025 by Taksasila Edukasi Insani is licensed under Creative Commons Attribution-ShareAlike 4.0 International.