PEMASARAN DIGITAL MELALUI INSTAGRAM UNTUK MENINGKATKAN VISIBILITAS USAHA KULINER, STUDI MAGANG DI UMKM "TITIK BERKALA"

Al Anshari, Hikmah Dzil Hijjah, Arsalan Bintang Romadi

Abstract


This internship was conducted at Titik Berkala, located on Jl. Raya Cirendeu, with the aim of implementing a digital marketing strategy through Instagram to enhance business visibility. Initial observations revealed that social media utilization was still minimal, despite the business’s strong product appeal among young consumers. Therefore, the internship focused on assisting with the creation of a business Instagram account, producing visual content such as photos and videos, and composing promotional narratives. The internship took place from May 19 to June 6, 2025, with one to two visits per week, using a participatory-descriptive approach. The results showed significant improvement in promotional reach and customer engagement; the account @titikberkala.taichan gained over 160 organic followers within two weeks. This activity demonstrates that digital marketing strategies can be implemented simply and effectively, while also providing students with hands-on experience in applying marketing theory in real business settings.

Keywords: MSME, Instagram, digital marketing, internship, culinary business

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References


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